"I'm sorry ..."

No you aren't. You're a bloody recording. How dare organisations "apologise" for their shortcomings with a recording?! Of course, this merely demonstrates how little they actually care about you and I. As if it isn't bad enough that they have offloaded all their administration onto us via their web sites, getting the customers to do all the data entry that used to be done by their staff, they now "apologise" for their shortcomings via an answering machine. If I'm going to be apologised to, I want it to be by a human being, and I want them to mean it, too. Otherwise that apology is worth precisely nothing.